Dynamics 365 isn’t an ERP or a CRM product, it’s both. Microsoft already has significant plays in ERP (Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics AX), and CRM (Microsoft Dynamics CRM). Dynamics 365 is the next step in the evolution of a combined ERP and CRM product.
Dynamics 365 solutions in a cloud service, allows a more modular approach to purchasing and using business applications. The cloud also allows Microsoft more control and standardization over the development of Dynamics 365, which is necessary given the common data model.
Dynamics 365 is not replacing systems but instead bringing them together. Microsoft Dynamics CRM Online will now be known as Dynamics 365 but now also includes ERP software. Dynamics 365 breaks down each ‘area’ to create separate modules. Microsoft Dynamics CRM Online customers will recognise certain modules, such as Sales, which will now also cover ERP software and some of Microsoft’s recent acquisitions into purpose-built modules, which include:
These seven modules give businesses the end to end range of apps eliminating the need to switch from different applications. When previously this may have been done by navigating in and out of CRM, financial software, stock and inventory software and so on, this can now all be done in one unified experience.